Target Audience:
Readers Interested in Travel, especially south Florida travel
Marketing:
To get the word out, we would use the social media website, Facebook. (The only social media outlet to be utilized in developed as well as in some developing countries by persons of all ages) We would also reach out to many local newspapers such as, but not limited to, The Herald Tribune and The Tampa Times. Common sense tells us that you have to start small. Sales would be garnered by advertisements who would support us based on the views we would receive for the online magazine publication. Like certain apps intended for online/streaming purposes such as Pandora and Netflix, readers can pay a monthly fee to temporarily rid themselves of the ads.
We would charge $5.00 and as the magazine grows more popular, gradually raise this amount for new patrons. Any fees allotted to readers would be subject to contract. If fees were left unpaid by the time the next issue came around, they would be subject to ads for an additional three months (or three issues) as an incentive to pay.
Distribution:
Considering what I know and what my partner knows from living and vacationing in the south Florida region, we are well aware how the most frequent and agile leisure travelers range between 40 and 65 years old.
They typically, thanks to the years on their lives, have the financial means in which they need for leisure travel and the physical ability to do it.
Also, while this group of people are on the older to middle aged side of the age spectrum, generally, they are no stranger to computers. Furthermore, while digital is difficult, as I previously stated in my 11/16 blog post, it allows access to this magazine on a much broader scope.
Armed with this reasoning, my partner and I both decided to make our magazine an 'online-only' publication.
Issues would be monthly and a print copy for a $7.99 (plus $5.99 shipping and handling fee) will also be available upon request.
Research:
I did some research, aside from our own reasoning:
1) http://www.cnbc.com/id/44375222
~Online magazines draw the attention of celebrities and are exclusively funded by advertisements
2) Newsroom sitcom
~vividly depicted the need for viewers, which are directly linked to funds from advertising corporations
Saturday, December 19, 2015
12/19: Current Progress
Happy Holidays, everyone!
As of right now, current progress for my south Florida travel magazine issue is as follows:
What is Done
-->Medium of magazine decided
--> Topic concerning south Florida travel decided
--> My partner does her issue on Sanibel Island and I elect to do mine of Sarasota
-->Cover
-->Table of Contents
--> Tourist and Local Interviews
-->Article
-->Four pictures
-->House style instituted
--> Discussing perks and downsides of going digital in regards to a magazine
What needs to be done
-->Meeting with partner over break to make sure that her magazine is compatible with the house style mimicked in mine, and to compare blog notes
--> Discussion concerning Marketing/Distribution of Magazine
--> Final product post
As of right now, current progress for my south Florida travel magazine issue is as follows:
What is Done
-->Medium of magazine decided
--> Topic concerning south Florida travel decided
--> My partner does her issue on Sanibel Island and I elect to do mine of Sarasota
-->Cover
-->Table of Contents
--> Tourist and Local Interviews
-->Article
-->Four pictures
-->House style instituted
--> Discussing perks and downsides of going digital in regards to a magazine
What needs to be done
-->Meeting with partner over break to make sure that her magazine is compatible with the house style mimicked in mine, and to compare blog notes
--> Discussion concerning Marketing/Distribution of Magazine
--> Final product post
Wednesday, December 16, 2015
12/16: Revisions: Researched and Added Bar Code to Magazine
Courtesy of: https://worldbarcodes.com/magazine-barcodes/
New and Improved Magazine Cover
Evidently, even online magazine publications are expected to have a bar code, according to my AICE Media Studies instructor.
Tuesday, December 15, 2015
Monday, December 14, 2015
12/14: Current Progress
My AICE Media Studies instructor always mentions to our class that, "If you didn't blog about it, then it didn't happen."
Therefore, today I worked on my table of contents and will post the picture of the finished product soon.
Therefore, today I worked on my table of contents and will post the picture of the finished product soon.
I added 'tape' to the pictures I took to add authenticity as well as a scripted overall font.
Finally, I added the descriptions of shots and how each contributed to the overall meaning of authenticity intended for this magazine on the 11/30 blog post.
Finally, I added the descriptions of shots and how each contributed to the overall meaning of authenticity intended for this magazine on the 11/30 blog post.
Wednesday, December 9, 2015
12/09: New and Revised Cover
Camera shot of Lido Beach- Long Shot in order to encompass the entirety of the scenery.
There are also headings for articles that my partner and I felt we ought to include in our travel magazine, along with a credit to where and when I took this picture.
Tuesday, December 8, 2015
12/08: Magazine Layout Revision
Today and all week, I have set out to revise the cover art of our magazine and will work on the table of contents once my partner comes back.
She liked the layout I had pieced together early on, but figured a picture I had taken would be best suited if it were enlarged to fit the cover.
I also added useful subheadings to grab readers attention along with a source intended for the picture on the cover.
Pictures to come soon!
She liked the layout I had pieced together early on, but figured a picture I had taken would be best suited if it were enlarged to fit the cover.
I also added useful subheadings to grab readers attention along with a source intended for the picture on the cover.
Pictures to come soon!
Tuesday, December 1, 2015
12/01: First Page Article Topic/Current Progress
Because we are already equipped with pictures of each of our south Florida travel locations coupled with interviews we gave to locals and tourists, my partner and I decided our article would be titled, "Why (blank)?" The blank being of course, our particular destination for our individual magazine issue.
I have almost all of my pictures for the magazine that I need, so that's looking very good.
I have almost all of my pictures for the magazine that I need, so that's looking very good.
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