Target Audience:
Readers Interested in Travel, especially south Florida travel
Marketing:
To get the word out, we would use the social media website, Facebook. (The only social media outlet to be utilized in developed as well as in some developing countries by persons of all ages) We would also reach out to many local newspapers such as, but not limited to, The Herald Tribune and The Tampa Times. Common sense tells us that you have to start small. Sales would be garnered by advertisements who would support us based on the views we would receive for the online magazine publication. Like certain apps intended for online/streaming purposes such as Pandora and Netflix, readers can pay a monthly fee to temporarily rid themselves of the ads.
We would charge $5.00 and as the magazine grows more popular, gradually raise this amount for new patrons. Any fees allotted to readers would be subject to contract. If fees were left unpaid by the time the next issue came around, they would be subject to ads for an additional three months (or three issues) as an incentive to pay.
Distribution:
Considering what I know and what my partner knows from living and vacationing in the south Florida region, we are well aware how the most frequent and agile leisure travelers range between 40 and 65 years old.
They typically, thanks to the years on their lives, have the financial means in which they need for leisure travel and the physical ability to do it.
Also, while this group of people are on the older to middle aged side of the age spectrum, generally, they are no stranger to computers. Furthermore, while digital is difficult, as I previously stated in my 11/16 blog post, it allows access to this magazine on a much broader scope.
Armed with this reasoning, my partner and I both decided to make our magazine an 'online-only' publication.
Issues would be monthly and a print copy for a $7.99 (plus $5.99 shipping and handling fee) will also be available upon request.
Research:
I did some research, aside from our own reasoning:
1) http://www.cnbc.com/id/44375222
~Online magazines draw the attention of celebrities and are exclusively funded by advertisements
2) Newsroom sitcom
~vividly depicted the need for viewers, which are directly linked to funds from advertising corporations
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