2/10/16: American Super Bowl Commercials for Advertising Techniques

Recently in class, we watched commercials from the annual American Super bowl in an effort to take a look at the advertising techniques used to attract consumers.

This way, we could see which advertising techniques could potentially work well in terms of marketing our product, which in our case, happens to be a magazine.

Here are three examples of commercials and their advertising techniques:

1) Mountain Dew Soda (Product)
     Ages 16-34  (Target Audience)
     Techniques: hashtags, humour, repetition of the number three to emphasize the three elements of their new soda variety: dew, juice, caffeine)

2) Doritos (Product)
     Ages 30-50 (Target Audience)
     Techniques: real life scenario to be relatable, people aged as old as 50, humour

3) Audi R8 (Product)
    Ages 45-75 (Target Audience)
    Techniques: Aged music for an aged man who used to be an astronaut, no price mentioned- only maximum mph, no humour